How The Whole Health Project Scaled from $10K to $34K/Month in Less Than 3 Months
Client Overview
The Whole Health Project is a wellness-focused brand dedicated to helping individuals achieve holistic well-being through expert-led courses and coaching. After reaching $10K/month in revenue, they faced a growth plateau and weren’t sure how to break through the glass ceiling.
😅The Challenge
Despite their success, The Whole Health Project faced three key roadblocks:
Growth Stagnation – They had grown to $10K/month but weren’t sure how to scale further.
Scaling Challenges with a Medium-Ticket Offer – Their current offer made it difficult to scale profitably with paid ads.
Re-engaging Their Existing Audience – They had a pool of leads who had shown interest but hadn’t converted.
🏹The Solution
To overcome these challenges, our team at Mavryk implemented a multi-pronged strategy:
Re-optimized Email Marketing – We introduced a ‘Free Mini Course Campaign’ to nurture new leads and give them a taste of The Whole Health Project’s expertise.
High-Ticket Offer Creation & Ad Scaling – Instead of relying on a medium-ticket offer, we bundled courses into a high-ticket package and launched a Meta Ads campaign, successfully scaling from $10K/month to $34K/month in less than 3 months.
Paid Masterclass Funnel – We created a new paid Masterclass funnel, which has since scaled 4X at the time of writing.
🙌🏼The Results
🚀 Revenue Growth – From $10K/month to $34K/month in under 3 months
📈 4X Growth in the newly launched paid Masterclass funnel
Higher Conversions by warming up leads with the free mini-course
Client Testimonial
"We have tripled our sales since working with Mavryk… working with the team feels like we have these experts in our corner who are prepared to go above and beyond to reach our goals."
— Lucy Foster-Perkins, Founder, The Whole Health Project
Final Thoughts
By strategically restructuring their offers and optimizing their ad and email campaigns, we helped The Whole Health Project break through their revenue ceiling and achieve sustainable growth. This case study is a testament to the power of offer optimization, paid media, and email re-engagement strategies when done right.
We help coaches, course creators, and digital product owners turn proven offers into unstoppable revenue machines through high-impact paid ads and frictionless operations. 🚀
Scaling coaching offers across the globe.
