Tran UGC, founded by Tran, had successfully grown her subscription-based community to over 800 members organically. As a creator herself, she had a deep understanding of viral content, which gave her a strong edge in content strategy.
However, she had never run paid ads before. With a brand-new ad account and no historical data, the challenge was to profitably scale her community while maintaining high engagement and retention.
Despite Careblazers' strong reputation, they faced several challenges:
No Previous Ad Data – With a brand-new ad account, there was no past performance data to leverage for audience targeting or optimization.
Scaling a Subscription Model Profitably – Acquiring members at a low cost while ensuring strong conversion rates and long-term retention was key.
Balancing Paid & Organic Growth – Since Tran’s organic content performed well, the ads needed to feel authentic, engaging, and aligned with her brand.
We knew we could achieve incredible results by combining Tran’s viral content expertise with a data-driven ad strategy.
Built a Data-Driven Ad Funnel from Scratch – We started by testing multiple audiences, creatives, and messaging angles, optimizing for cost per lead and conversion rates.
Leveraged High-Converting UGC Ads – Rather than using traditional ad creatives, we used Tran’s own style of viral content to make the ads feel organic, leading to higher engagement and trust.
Optimized for High-Quality Leads & Conversions – We fine-tuned the funnel to acquire new leads at just $1.47 while achieving a 1.8% conversion rate—ensuring profitable scalability.
📉 Cost Per Lead: $1.47
📈 Conversion Rate: 1.8%
🚀 Successfully Scaled a Brand-New Ad Account from $0 to Profitability
"Working with Mavryk has been a game-changer. They took my brand-new ad account and turned it around. I wasn't sure how profitable running ads for a skool community would be. I am glad I tried.”
— Tran, Founder, Tran UGC
By leveraging viral content expertise and applying data-driven ad optimization, we helped Tran UGC profitably scale her paid advertising efforts—turning a brand-new ad account into a high-performing growth channel.